Bar Code: How Spirits Brands Are Using Augmented Reality


Big-name companies like the Macallan and Patrón are employing high-tech marketing strategies to reach consumers. Many liquor and spirits companies like the Macallan, Patrón, and Beam Suntory are now redefining their concept of “beer goggles”—thanks to augmented reality.. . . read more at BizBash

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