Auto Shows: Six Lessons for Event Marketers


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The 2017 New York International Auto Show, which took place over 10 days in April at the Jacob Javits Center in Manhattan, displayed the latest in roomy SUVs, crossovers and trucks, luxury sedans, souped-up muscle cars and all the glitz and glamour that two floors filled with shiny new cars can muster. But along with the eye candy, a smorgasbord of activations engaged attendees in activities, educated them on the technology under the hood and immersed them in brand stories via virtual reality, Instagram-able moments, touch screens, activation tables, dynamic graphic treatments, ride-alongs and more.. . . read more at Event Marketer

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