Alcohol Sampling in The Glenlivet Dram Room Activation


glenlivet_alcohol_sampling_2017_9

To change the perception that Scotch is enjoyed most often in intimate settings and leather armchairs, The Glenlivet deployed its alcohol sampling pop-up Dram Room, designed to show consumers how the product is for all palates and all occasions. The multisensory experience is activating at food and wine festivals and Taste of the Nation events across the country through the end of June. It’s already visited Sugar Land Wine & Food Affair, Chicago Gourmet, Savor Dallas and Best of Tampa Bay.. . . read more at eventmarketer

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