Content, experiential and AI are the future of advertising
There’s been a lot of skepticism about the future of advertising. For most of the past decade, digital advertising has advanced considerably, with major corporations...
EVENT NEWZ - Experiential Marketing News - Latest Events & Trends
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To succeed in pitching, simply ask more questions says The Wow Company
The most successful agencies are the ones that simply ask more questions. This is according to a research from The Wow Company, which looked into...
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Radio City’s Kar Mumbaikar Campaign Creates Awareness On Plastic Ban
Sonu Nigam and the popular duo of RJ Salil & Archana along with the audience will take an oath against the use of plastic in...
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BookMyShow Raises USD 100 Million in Series D Funding Led by TPG Growth
This fresh infusion of funds will fuel BookMyShow’s growth plans as it transforms into the ultimate ‘Entertainment Destination’ for its customers
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COMIO to set up Rs. 250 crore unit to bolster sales
With an expected growth of 20%-25% in another two years, the company is negotiating with many state governments to start the manufacturing unit at an
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KFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned In
By now, you’ve probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some...
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Faber-Castell’s ‘Change the Canvas’ Campaign Brings Out Inner Creativity Within Individuals
Faber-Castell India conceptualised ‘Change the Canvas’ campaign with an idea that the world is an oyster where everyone can freely express their individuality.
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5 Fun and Inspirational Leadership Workshop Ideas
Looking for new ways to inspire your leadership workshop participants? Add some fun to your next training with these five leadership activity ideas.
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First casualty of Chinese invasion! HTC hangs up on India smartphone operations
HTC India’s top management, including country head Faisal Siddiqui, sales head Vijay Balachandran and product head R Nayyar, have put in their paper
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Going Beyond Advertising: The Evolution of Augmented Reality and Virtual Reality
Mr Parveez Nasyam, CEO & Managing Director, Xenium Digital Pvt. Ltd talks about the evolution of AR/VR in the space of marketing
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10 Ways Event Planners Can Sniff Out a Bad Venue
Venue selection is one of the biggest decisions an event planner can make for event success. But first, be wary of this list as you...
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VC Eventz Plans A Classic Wedding at the Holiday Inn Resort in Goa
This two-day event was conceptualised and designed by The Story Designer and was managed and executed by VC Eventz, Surat
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BMW teams up with TVS Motors to roll out India-made bikes
BMW Motorrad, the motorcycling arm of the company, has partnered Venu Srinivasan’s TVS Motors for manufacturing of two models — G310R and G310 GS
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16 Ways to Turn Sports Gear Into Event Decor
From flying tennis balls to crystal-encrusted basketball hoops, here’s how to add sporting equipment into an event’s decor, centerpieces, tabletop, and more. Last night, the...
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Biscuit to noodles maker Patanjali now plans to enter frozen vegetables, Khadi market
The company wants to expand its outlets to nearly 10,000 stores across the country by 2019, it plans to invest Rs. 10,000 crore in the...
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Mentos’ social experiment in KL finds out how far consumers would go for WiFi
Carried out at a cafe in KL, the experiment involved taking over the WiFi and offering internet access to visitors once they have completed the...
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5 Social Media Marketing Lessons From Netflix
Netflix is a video-streaming powerhouse, and the following statistics show some of the amazing feats it has accomplished over the years
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12 Summer Event Hacks to Keep Attendees Engaged
Enjoy the summer sunshine and create memorable experiences for your guests with these tips for keep your guests comfortable and happy during a summer event
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Futuristic Sangeet and Alice in Wonderland Wedding Planned by Elephants & Ants Events
The event company did everything from bar management to planning and execution for this wedding celebration held in Mumbai
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2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion Interactions
2018 FIFA World Cup Russia is in the books, and Facebook saw more than 2.3 billion related interactions from 383 million people during the monthlong tournament,...
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SBI Life Annual Club Convention Brought To Life By F5 Advertainment
A dazzling 270-degree elaborate stage with massive lighting was created to give the event an invigorating and innovative setting.
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How Rubber Ducks Became a Glamorous Birthday Party Theme
For an extravagant first birthday party, one Los Angeles family wanted a whimsical wonderland of the yellow bath toys. In glamorous Los Angeles, even toddlers...
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OnePlus 6 Launch Executed By 70 EMG At NSCI Dome
OnePlus 6 Launched in Indian market on May 17 with the Avengers Infinity War Theme executed by 70 EMG
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How Design Can Revamp the Traditional Event Space
When we think about designing events, we mostly still think in visual terms about the physical layout. We think of the design as an architectural...
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The Social Street Inks New Partnership With UK-based Works Ltd. in India
The Social Street has entered into a partnership with UK-based Works Ltd. in a move to foster creativity in sports in India. Works is a...